> For the complete documentation index, see [llms.txt](https://docs.nexportsolutions.com/nexport-user-documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.nexportsolutions.com/nexport-user-documentation/nexport-market/admin-guide/getting-started/stores.md).

# Stores & Branding

Each branded store has independent theme, catalog, pricing, and policies.

## Create or edit a store

1. Go to `Configuration` → `Stores`.
2. Click `Add new` or edit an existing store.
3. Set name, URL, and branding.
4. Save.

## Sale model (retail/wholesale)

* Under store settings, choose the sale model:
  * Retail: Standard one‑by‑one purchasing flows.
  * Wholesale: For purchasing agents and bulk seat purchases (requires business rules/agreements).

## Default subscription organization

1. Open the store editor.
2. In the `NexPort Organization Subscription` section, search and select the organization (predictive search is supported).
3. Click `Set` to store the org GUID.
4. Save.

## Notes

* Store‑level defaults (like subscription org) are used when product mappings don’t override them.
* Some features (e.g., custom registration fields) can be scoped to specific stores.

## Related

* [Admin Overview](/nexport-user-documentation/nexport-market/admin-guide/getting-started/overview.md)
* [Registration Fields](/nexport-user-documentation/nexport-market/admin-guide/getting-started/registration-fields.md)
* [Orders & Fulfillment](/nexport-user-documentation/nexport-market/admin-guide/running-your-store/orders.md)